StockLive

Our Team

Libby Tyrell

Manager

0400 265 915

James Thompson
Commercial Manager
0409 964 733

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                James Thompson – Commercial Manager
            
Nauman Tariq
Head of Engineering

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Nauman Tariq – Head of Engineering
Nauman brings over two decades of experience in software engineering, with a deep specialization in Ruby on Rails. His career journey has taken him through impactful roles at Uber, Ideagen, Fujitsu, West, and Honeywell, where he honed his skills in building secure, scalable, and high-performance applications.

 At StockLive, Nauman leads the engineering team, ensuring the development and maintenance of robust, user-friendly platforms for the agricultural sector. His leadership fosters a culture of collaboration, technical excellence, and continuous improvement, empowering his team to drive meaningful advancements in product functionality and user experience.

 Beyond his professional endeavours, Nauman volunteers in the community and mentors young IT talent. He strongly believes in the power of technology to create positive change.
Isabel Torres
Marketing Manager
0400 505 591

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                Isabel Torres – Marketing Manager
            
George Wragge
National Platform Sales Manager
0419 014 754

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George Wragge – National Platform Sales Manager
Born and bred in Scone, Livestock and Agriculture has been engrained in him from a young age. Having studied Rural Science at UNE, travelled the US with meat science and meat judging, competed in the RAS rural achievers program, George has found his way back into the Ag scene after 15 years in Commercial Property at Colliers International.

During his time at Colliers, George was recognised for a number of awards, namely rookie of the year, an award given to an agent with the highest sales revenue with less than two years experience. Later in his career at Colliers, George would run the NSW retail business where he was awarded the National leadership award for best practise in driving a highly motivated team and delivering key revenue objectives. Its these key skills and attributes George will be pushing through the Stocklive business to ensure our clients maximise their sales revenue whilst being able to depend on our services.

Owning and operating Tullayr Simmentals for the past 25 years has always kept George grounded firmly within the Seedstock industry, so the appointment as National Platform Sales Manager within Stocklive was a natural fit for combining his sound sales and management skills within one of the most exciting Ag businesses.
Kim Ellis
Operations Coordinator
0436 862 361

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Kim Ellis – Operations Coordinator

Kim Ellis grew up on a sheep farm at Chesney Vale. After completing High School at Benalla, Kim went to Central Queensland to attend the Longreach Pastoral College where she completed her Certificate 4 in agriculture and wool classing.

Kim has been passionate about the agriculture industry all her life. Starting from the ground up she has been involved with saleyards, station/farm work and the shearing Industry. Kim runs her own Merino sheep farm and loves having her Kelpies by her side.

Tyla Comerford
Central Sales Representative  
0456 820 947

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Tyla Comerford – Central Sales Representative  

Tyla hails from the central west region of NSW, where she grew up on her family farm near Dubbo, igniting her passion for the beef and sheep industry. Her early involvement in the seed stock industry saw her exhibiting for local breeders at agricultural shows and youth events. After completing high school, Tyla spent her gap year working on a cattle station in the Pilbara, WA, before attending the University of New England in Armidale.

During university holidays, Tyla gained a diverse experience in the domestic agriculture sector and traveled abroad to work on a feedlot and ranch in Canada. She credits her broad perspective on global agriculture to these international experiences. After graduating in 2020 with a Bachelor of Agriculture and a Bachelor of Business, majoring in Marketing, Tyla worked for an Organic Export Beef and Lamb Operation in Dubbo.

In 2021, Tyla joined Elders as the NSW Stud Stock and Livestock SSO, where she gained extensive understanding of seedstock operations and hands-on experience across various aspects of the supply chain, making her well-equipped to meet the needs of our producers.

Tyla is thrilled to return to the Australian seedstock industry after spending a year in the US, working as a lab technician and semen analyst at a bull collection center, and gaining experience at a bull feedlot and backgrounding facility at a large stud operation.

Ben Beling
Livestock Sales Administrator
0447 003 639

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Ben Beling – Livestock Sales Administrator

Ben grew up in the Lockyer Valley and attended secondary schooling in Ipswich. He been involved in the livestock industry for the last 15 years. From running beef breeding and backgrounding operations, having in-depth knowledge of pre and post-sale activities in and around sale yards, a keen interest in prime cattle competitions and I have a real passion for the industry and the people who are involved in it.

After having a motor vehicle accident in 2012 Ben took a step back for a while and did something that he never thought he’d do and undertook a Diploma of Agriculture. After completing it he was really looking forward to re-entering the workforce.

Ben started working at StockLive in January 2020 as a Sales Clerk. His job is to enter opening bids and input each bid as they are taken from the physical auction, so that our online bidders can bid on the platform. Ben thoroughly enjoys working with such a young and enthusiastic team who also share a passion for the livestock industry and truly believe in providing the best service and outcomes for our clients and customers

Shana Wilkinson
Technical Business Analyst
0457 177 703

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Shana Wilkinson – Technical Business Analyst
Shana grew up in the sand and surf of Sydney's northern beaches. A horse enthusiast from 4 years old, her first love led her to undertaking a Bachelor of Equine Business Management at Sydney University's agriculture campus in Orange, NSW. Soon after beginning, Shana discovered a passion for agriculture and refocused her studies and aspirations. Upon graduating, Shana travelled to western Canada where she worked in cow calf, backgrounding and feedlot operations for the next four years. During this period she developed an interest in strategic animal health programs underpinning livestock performance in intensive production systems, and was fortunate to count some time spent at a feedlot health management business amongst her work experiences.

In 2011, Shana relocated to New Zealand's South Island and began work for a dairy production vet business in a key account management role. Shana remained with the business for the next seven years, assuming the role of Head of Farm Services as well as Executive Assistant to the Board of Directors. During this time, she was also compelled to consolidate her industry experiences with further formal study, so undertook a Master of Agribusiness Management through Charles Sturt University's distance education offering.

Shana returned to Australia in 2019 to step into the role of Operations Manager at a livestock exchange managed by AAM, where she gained an intimate understanding of livestock marketing and selling, both operationally and strategically, and the dynamic nature of the industry captured her interest. She joined StockLive in 2024 and moved into her current role early in 2025, where she enjoys translating the operational requirements of our platform into the technical context for Engineering development.
Georgia Birch
Commercial Coordinator

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Georgia Birch – Commercial Coordinator
Georgia Birch grew up in Tenterfield in northern NSW, with a family deeply rooted in the commercial beef industry. Surrounded by cattle and the realities of the beef market from a young age, Georgia developed a strong appreciation for agriculture and the commercial drivers behind successful beef operations.

Georgia moved to Armidale to study Animal Science at the University of New England, initially with ambitions to pursue genetics. However, her passion for the broader beef supply chain quickly took precedence. She majored in livestock production and began her professional career in 2017 as a Trainee Manager with Smithfield Cattle Company.

Keen to broaden her understanding across the supply chain, Georgia joined Bindaree Food Group in 2019 as a Grainfed Coordinator. She progressed through the business, ultimately finishing as Grainfed Supply Chain Manager, gaining extensive experience across procurement, feedlot operations and processor supply relationships.

Outside of her professional career, Georgia and her husband run a mixed sheep and beef cattle operation near Warialda, NSW. She brings both commercial and producer perspectives to her role and is excited to be part of the StockLive commercial platform, supporting transparent, efficient and market-driven livestock transactions.
Tom Chevalley
Commercial Administrator
0484 055 749

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Tom Chevalley – Commercial Administrator
Tom grew up on his family's beef cattle property northwest of Grafton, NSW. This upbringing and involvement of a commercially focused beef cattle operation sparked a lifelong passion for livestock.

Tom worked in livestock sales administration for over a decade at a Stock & Station agency in Grafton, attending seedstock and weekly commercial cattle sale gaining extensive experience in livestock sales and saleyard operations.
Sunit Almeida
Mid-Level Engineer 

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                Sunit Almeida – Mid-Level Engineer 
            
Jaimie Kriesch
Northern Operations
0484 106 426

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                Jaimie Kriesch – Northern Operations
            
Hugh Gordon
Engineer

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Hugh Gordon – Engineer

Hugh grew up on his family farm, in South-Western Victoria before taking up an opportunity to work in general administration at the saleyards in Camperdown Victoria, whilst completing Information Technology (IT) studies.

As a result, Hugh had a good understanding of how cattle flowed in and out of a saleyard, saleyard stakeholders and the intricacies around data and administration flow. It was also an opportunity to help innovate and improve efficiency within the Regional Livestock Exchanges (RLX) portfolio relating to software management and user experience.

Having technical skills and knowledge of the industry meant Hugh was the right fit for Stocklive, joining in March of 2022. Hugh assists in driving innovation within the tech space, as well as the continual improvement and maintenance of the website.

Who We Are

StockLive is an online auction, livestreaming, and data services platform, wholly owned by AAM. Since 2017, StockLive has supported the saleyard, seedstock, working dog, and equine sectors by providing cutting-edge technology to complement physical auctions and enhance the overall auction experience.

StockLive's purpose is to provide vendors with maximum exposure, buyers with ease of purchase and agents with simplicity of use.

Our platform offers flexible auction formats to suit a wide range of vendor and buyer needs. These include live webcast auctions with real-time audio and video streaming, audio-only auctions for situations where video is not required, and fully timed online auctions that allow bidding to take place over an extended period without the need for a live component.

By offering multiple digital auction solutions, StockLive empowers agents and vendors to choose the format that works best for them, whether complementing an on-farm or saleyard sale with a livestream, running a standalone timed event, or simply offering audio access for remote buyers. Our goal is to make quality livestock accessible to more buyers, regardless of location.

Testimonials

“I was really happy with how easy it was to purchase online. Work is flat out and being able to go and check out the stock in the morning in person and then bid from my phone while on the job was great. Bidding personally gave me direct control over how much I was willing to pay to secure the lots I wanted, which was another advantage.”
- Alex Said

"We could not recommend the services of StockLive enough. We recently conducted our Annual Clearence Valley Select Female & Breeder Sale in February 2020. Tow weeks out from the even we decided to offer the sale online. We contacted StockLive on the Monday and by that afternoon we had a plan in place. The process was simple for our staff and with the guidance of the StockLive team, especially Libby. We were able to deliver a professional online sale for our clients and potential purchases. Our Agency will most certainly be using the services of StockLive again."
- Ray Donovan Stock & Station Agents, Grafton

"We had the opportunity to work with Libby from StockLive without 160 year of NAB clearing sale. With StockLive’s online platform it allowed the opportunity for busy working individuals to watch and bid on sale items from the comfort of their office or home. It also provided promotion for the sale to a vast rang of buyers irrespective of their location. Libby was very professional and went above and beyond with all aspects of customer service, we would highly recommend."
- Daniel & Katrina McCulloch, MucCulloch Agencies, Tamworth

"It’s definitely a system I’ll be using going forward. It gives me access to sales beyond driving distance. I can’t always get out for a whole day to the saleyards, so for me online bidding gives me flexibility and is an easy process”
- Daniel Hunt (buyer at TRLX)

“Having the online platform working in with the physical auctions strengthens the marketplace and gives a true price for the stock, taking the risk of purchasing. The platform is especially useful for the increased number of sales using ring selling, which gives the purchaser full vision of the livestock being sold.”
- Blake O’Rilly, Ray White Guyra/Armidale

“The weaner sale was run in a selling ring and via StockLive given COVID-19 restrictions. We had over 2000 cattle yarded and 115 lots, with high demand and 100% clearance, with over 18% of lots receiving online bids. There was a lot of interest in the cattle from all over including some from southern, western support and a bit into Queensland. We had huge interest online via StockLive and it was tremendously successful and seamless.”
- Robbie Bloch – CL Squires

"Implementing the StockLive platform increases the buyers’ ability to participate in our monthly store sale, whilst also allowing vendors to watch their livestock be sold in real time. StockLive attracted 325 live viewers, 41 registered bidders and resulted in the sale of $225,000 worth of stock.”
- Anthony Mahony, Brian O’Halloran & Co

"The system is easy to set up and very robust, with the agents having their own viewing screen allowing them to see the bids come in online, We have had lots of comments about how good it has been to be able watch the sale online and the quality of the footage is great of the livestock coming into the ring. I expect we'll see more growth in coming sales."
- Brett Peel, Scone Manager

About Us

Our Team

Libby Tyrell – Manager

James Thompson – Commercial Manager

Nauman Tariq – Head of Engineering

Isabel Torres – Marketing Manager

George Wragge – National Platform Sales Manager

Kim Ellis – Operations Coordinator

Tyla Comerford – Central Sales Representative

Ben Beling – Livestock Sales Administrator

Shana Wilkinson – Technical Business Analyst

Georgia Birch – Commercial Coordinator

Tom Chevalley – Commercial Administrator

Sunit Almeida – Mid-Level Engineer

Jaimie Kriesch – Northern Operations

Hugh Gordon – Engineer

Who We Are

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Testimonials